Web design

East and West take separate paths when it comes to web design

What Chinese find stylish often triggers astonishment and incomprehension in Western observers, and vice versa. Internet sites in China are generally built differently, fuller, denser and are above all more colourful and extravagant.

If you would like to have an Internet site with an “classy” design, then it might well be that Chinese just find it simply boring.

Even more than in the West, it’s a real prerequisite to focus on your target group. High-earning Chinese with, for China, an above-average education level are more likely to be able to appreciate Western design than the majority of the Chinese.

The reading patterns of the Chinese are also completely different. Chinese texts don’t have spaces and yet Chinese don’t lose sight of their actual reading point. To illustrate how texts are structured for Chinese, you only have to read the following paragraph:

OH,LITTLEPRINCE!BITBYBITICAMETOUNDERSTANDTHESECRETS
OFYOURSADLITTLELIFE.FORALONGTIMEYOUHADFOUNDYOUR
ONLYENTERTAINMENTINTHEQUIETPLEASUREOFLOOKINGATTHE
SUNSET.ILEARNEDTHATNEWDETAILONTHEMORNINGOFTHEFOURTH
DAY,WHENYOUSAIDTOME:"IAMVERYFONDOFSUNSETS.

On the basis of our experience and on the basis of our cultural differences, we know exactly what we are talking about. Just ask if you would like to develop an Internet site for the Chinese or German market, or modify an already existing site for a relaunch.