Public relations

Press relations is an important facet of public relations which extends beyond pure advertising.

To successfully practise presswork, you need to be aware of the working practices and organization of your client. In order to find the right tone or even to be heard is anything but easy. This is above all anything but a simple task, when editorial offices, decision-makers or buyers in another cultural environment need to be targeted.

Successful press and public relations requires a professional handling of journalists and the public. Special attention needs to be given to the characteristics of the respective markets, both culturally and linguistically. Translating this information well requires an in-depth knowledge of the culture and language of each country. By saving in this area you are really saving in the wrong area. Negative headlines or misunderstood statements can only be corrected at great difficulty. This requires an inordinate effort, which might have been used at the beginning on a correct and fitting promotion. Additionally, the legal aspects of this shouldn’t be overlooked.

Talk with us if you wish to position your PR successfully in Germany or China, and also address editorial offices and journalists just as successfully as all those your intended target market.