Consultancy

Professional Consultancy for Business in China

Considering the extreme variation in tastes, habits and even the languages of China’s different regions,

market research precedes good advertising, being able to identify a target consumer and define an appropriate campaign message beforehand. It all depends on establishing that unique perception which will assist in establishing a brand inside the target consumer’s mind.

A large multinational, a food manufacturer, discovered via research that as a rule Chinese drink tea bag tea in restaurants and on special business occasions, but seldom at home. This perception into the behaviour of local consumers helped the company to work out a creative answer: generating tea stands along the streets to stimulate the consumption of tea from teabags.

This example shows just how important a market-oriented consultancy is for an entry into China. Conversely, the consultancy involved in a Chinese company seeking an entry into the European market is at least just as difficult. We stand for consultancy services that, because of our sound knowledge of both cultures, enable an individually prepared consultancy solution for the market in question. You can trust and depend on a team deriving from both cultures, and therefore not offering one-sided and global consulting solutions. You can put your trust in the counselling and brokering of business contacts between China and Europe as well as an appropriate market and branding strategy for your product or service.